The Hallmark Channel made a sudden reversal this evening, apologizing to the LGBTQ communities and its allies after yanking a Zola advertisement that featured a female couple kissing at the altar.
According to CNN, Hallmark CEO Mike Perry issued a statement that reads, "I am sorry for the hurt and disappointment this has caused... Hallmark is, and always has been, committed to diversity and inclusion -- both in our workplace as well as the products and experiences we create. it is never Hallmark's intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it... Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials... We will continue to look for ways to be more inclusive and celebrate our differences."
According to CNN, Hallmark CEO Mike Perry issued a statement that reads, "I am sorry for the hurt and disappointment this has caused... Hallmark is, and always has been, committed to diversity and inclusion -- both in our workplace as well as the products and experiences we create. it is never Hallmark's intention to be divisive or generate controversy. We are an inclusive company and have a track record to prove it... Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate the commercials... We will continue to look for ways to be more inclusive and celebrate our differences."