The haunting character looks like something out of Elm Street as opposed to Riverdale, but he sure does look scary!
It appears that he has a dark connection to the Blossom twins' childhood. And it makes sense that a creepy monster named Sugar Man would haunt the dreams of Riverdale's maple syrup heirs.
Presumably, we will be learning more about Sugar Man in "Riverdale" Season 2. But I think it would be really cool if he showed up in one of Archie Comics' Archie Horror titles.
And wouldn't it be cool if the Blossom Twins got their own ongoing comic book title again after all of these years???
Regardless, I got to thinking about this post from August earlier today. It's where we first learned about the Sugar Man. We finally met the Sugar Man in this week's episode of "Riverdale."
The Black Hood (or somebody pretending to be the Black Hood) has been reaching out to Betty Cooper by phone over the past two episodes, taunting her and placing responsibility for his string of terror on her shoulders.
In this week's episode, the Black Hood charged Betty with discovering the identity of the Sugar Man. He's apparently the chief dealer of drugs in Riverdale and the Black Hood wants him dead. He worked for Clifford Blossom and Penelope Blossom turned him into a boogeyman of sorts in order to frighten the Blossom Twins into staying away from him.
Betty manages to learn the Sugar Man's identity by the end of the episode, but finally takes charge of her twisted relationship with the Black Hood and passes that identity on to Sheriff Keller. She then publishes the Sugar Man's identity in the school newspaper instead of revealing this to the Black Hood.
It turns out that the Sugar Man is... Robert Phillips, Jughead's teacher at Southside High. He was also the adviser for Southside High's student newspaper. It turns out that he's been dealing jingle jangle and other drugs out of Southside High with help from the Southside Serpents' rival gang, the Ghoulies.
Mr. Phillips was arrested and jailed. Unfortunately, he was visited in his jail cell at the very end of this episode by the Black Hood himself. The episode ended with the Black Hood pointing a gun at Sugar Man. It's unclear if he killed Mr. Phillips or not... but I'm sure we'll find out in two weeks when new episodes of "Riverdale" return to the CW!
Incidentally, as far as I can tell there is no Archie Comics equivalent character to either Sugar Man or Robert Phillips.