The haunting character looks like something out of Elm Street as opposed to Riverdale, but he sure does look scary!
It appears that he has a dark connection to the Blossom twins' childhood. And it makes sense that a creepy monster named Sugar Man would haunt the dreams of Riverdale's maple syrup heirs.
Presumably, we will be learning more about Sugar Man in "Riverdale" Season 2. But I think it would be really cool if he showed up in one of Archie Comics' Archie Horror titles.
And wouldn't it be cool if the Blossom Twins got their own ongoing comic book title again after all of these years???