A good chunk of the book features the magical effects that Salem the Cat has on Little Archie -- basically he generates static electricity, which he then passes over to Archie, which causes all sorts of bad things for Archie. Like the time that an electric charge destroyed his homework!
Anyway, there's this one point in the comic book where Salem rubs up against Little Archie and leaves our hero with enough static electricity to zap a bunch of his friends -- including Little Kevin Keller!
Which got me wondering: Is this the first time that we readers have ever seen Little Kevin? I don't remember ever seeing him before.
One time on Twitter, I asked Archie Comics when we would get to see Little Kevin Keller. They told me that they too were curious about Little Kevin's adventures -- but that they wouldn't include Little Archie & His Pals because Kevin didn't come to Riverdale until his teen years. A few years later, the Archie Comics Twitter Account has been proven wrong!
Which just reinforces my primary theory when it comes to Archie Comics: Continuity is important to Archie Comics, except when it's not!